I tried the above solution but it didn't work.  
  
 
<process label="FRONTIER ISLAND # 10; 11018" id="3" />
 
  
This simply returned FRONTIER ISLAND # 10; 11018 
  
While 
  
 
<process label="FRONTIER ISLAND & # 10; & 11018" id="3" />
 
  
returned an error. 
  
ERROR: Invalid XML encountered. An attribute value is not properly terminated. Check the XML data that you've provided. If you've special characters in your XML (like %, &, ' or accented characters), please URL Encode them. 
  
I have also tried 
  
 
<process label="FRONTIER ISLAND {br} 11018" id="3" />
 
  
Can anyone suggest where am I going wrong?